Data, everybody has it, but is everyone using it to its maximum potential?
"Acta's offerings are an integral part of Albemarle Corp.'s ecommerce strategy. 'We use Acta's data platform to extract data from our SAP R/3 ERP system for use in strategic customer-relationship-management,' says Mary Kay Devillier, director of eBusiness at Albemarle. Acta's tools give Albemarle the ability to access information about an order from cradle-to-grave."
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