High-Tech, High-Stakes and High-Flex
Johnson & Company profiled as being at the
front of the "virtual" future
www.joandco.com
- April 2, 2001 - As part of an ongoing series examining
the "Changing Face of America," David Molpus, award-winning
journalist for National Public Radio (NPR), shared his observations
about the growing trend of teleworking and 100 percent virtual
operations. Molpus' story, featured on NPR's trademark Morning
Edition, honed in on what NPR dubbed "The Company from Nowhere"-Johnson
& Company, The Virtual Agency,™ founded and managed by Salt
Lake City and www resident Jennifer J. Johnson. The program,
broadcast to an estimated 2.8 million listeners, additionally
featured the views of Harvard Business Professor Rosabeth
Moss Kanter.
Though, as many as one third of the workforce
occasionally work from home, working in a headquarterless,
all-virtual environment where the home offices are networked
together is rare, according to Molpus. Formed in 1997, Johnson
& Company (jo&co) is a 100 percent virtual PR and marketing
business wherein associates collaborate across three time
zones to service high-stakes marketing needs of high-technology
companies. Molpus referred to the agency as a "dream job"
for associates who choose when and where they want to work
through the auspices of modern technology. "High-tech, high-stakes
and high-flex is what Johnson & Company offers employees,"
he observed. This is reflected perfectly in the company motto,
"Working Anytime, Anyplace, Any way at Any pace"™.
Kanter, author of E-Volve, an analysis of virtual
culture, pointed to virtual work as a wave of the future,
"The big bricks and mortar institutions in general are going
to become more like showrooms than they are like permanent
places that people are locked into day after day."
The NPR broadcast had huge impact on jo&co's
virtual business. After the broadcast, the jo&co Web site
(www.joandco.com) had been "hit" by more than 8,000 folks
either seeking to hire ormore frequentlyjoin or
learn from the organization. According to the e-mails and
phone calls that poured into jo&co's virtual headquarters,
the workforce in America is excited about the concept.
"Home office doesn't mean hanging out in bunny
slippers," noted Johnson. "It means power and control, so
it's high-stakesmission and businescritical."
To replay the NPR program or learn more about
virtual office operations, interested parties can visit either
the NPR (www.npr.org) or jo&co web site.
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About jo&co
Johnson & Company, The Virtual Agency™, is pioneering a virtual
workforce to create balanced lifestyles and high-stakes career
opportunities for home-based professionals. In its fourth
year of business, jo&co projects total billings of $3 million.
jo&co has been hailed as the "office of the future" in a recent
History Channel broadcast chronicling "Office Wonders." More
than 75 international publications and media outlets have
featured jo&co, including The New York Times, Inc., Working
Woman, Entrepreneur and Home Office Computing, as well as
a number of additional publications for its approach to "my-sized"
careers, which enables professionals to more appropriately
balance lifestyle, family and personal needs around their
work experiences.
For more infomation, please contact:
| Anita Slusser, Account Coordinator |
| Johnson & Company, The Virtual Agency™ |
| (435) 793-3011 |
| anita_ut@joandco.com |
Johnson
& Company, The Virtual Agency and jo&co are a registered
trademarks of Johnson & Company.
All other names are the trademarks of their respective companies.
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