Johnson & Company is Perfect Fit for Virtual Learn

also in this document:
Who is Virtual Learn? | jo&co Learns Quickly Too | Companies Share Goals

Johnson & Company's (jo&co), The Virtual Agency ™, success has long been tied to the information technology (IT) education and training market. Because of the expanse of the Internet, this expertise has been broadened to include e-learning. One of the emerging players in this market is Virtual Learn, an e-learning company that focuses on mid-sized organizations committed to entering the e-learning fast lane.

jo&co has brought an abundance of savvy support, guidance and results in its six months as part of Virtual Learn's PR team. With senior account planner, Beth Graviet, leading the way, Virtual Learn has received recognition in industry publications and other major news sources, such as an interview with Mike Wilson, Virtual Learn's CEO on wallstreetreporter.com. A recent article in The Oakland Tribune is another example that sets apart Virtual Learn as one of the premier players in the e-learning space.

Lynette Simmons, jo&co account executive, adds an additional strength to the team. Her expertise in the e-learning space has helped Virtual Learn effectively position and produce much needed PR collateral, such as press releases.

Who is Virtual Learn?

Founded in 1999, Virtual Learn is a privately held e-learning company with headquarters in Oakland, California. Touting itself the "onramp to e-learning for mid-sized organizations," Virtual Learn combines the benefits of existing learning programs with the power of e-learning to achieve strategic business objectives. The company creates competitive advantage today and enduring knowledge assets over time with market-proven content, knowledge management and learning management technologies.

Wilson has a vision for the company. "Adopting e-learning should not be a costly, unwieldy endeavor. Companies want to change over time rather than over night. The first step to e-learning is being able to easily publish and collaborate around basic documents, presentations and spreadsheets. With Virtual Learn's platform and tools, learning quickly becomes part of the job."

jo&co Learns Quickly Too

Johnson & Company's understanding of the e-learning market has been invaluable to Virtual Learn in its messaging and press and analyst relations. jo&co's communication from the beginning has been open and honest. Graviet and Simmons instituted weekly meetings that have proven invaluable for both parties.

Besides these meetings that Virtual Learn actually looks forward to every week, jo&co has put together a competitive analysis, corporate messaging documents, a comprehensive PR plan for 2001, collaborative communication projects with Virtual Learn's partners, press releases, media hits and an on-going editorial opportunity for an on-line publication.

jo&co has also educated Virtual Learn about strategic insights that contribute to the company's overall perspective of media-related work, particularly for the trade publications covering this new and emerging e-learning marketplace. Introducing Virtual Learn to key analysts has proven important for the company as it continues on its path to growth.

Companies Share Loyalties and Desire for Greatness

When it comes down to it, Johnson & Company and Virtual Learn share the same goals. jo&co's desire is to see Virtual Learn rise to its potential in the e-learning marketplace. Virtual Learn's desire is the same. The company realizes that jo&co has the vision that will help make this happen, and jo&co wants nothing more than to see Virtual Learn succeed as the leader in the e-learning marketplace for mid-sized businesses.

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