Johnson & Company Analyst Tour Exceeds Client Expectations by 60%

Johnson & Company Results "Wow" Niehaus Ryan Wong and Documentum Inc.

In its inaugural project with client Niehaus Ryan Wong, Inc. (NRW PR), Johnson & Company organized an analyst tour for NRW PR client Documentum, Inc.  The tour enabled Documentum to forge new relationships with e-business and Web content analysts and facilitated Documentum's business expansion into these areas.

Niehaus Ryan Wong asked Johnson & Company to assist by obtaining at least eight appointments with analysts and preparing tour briefing materials.  Johnson & Company actually secured 13 appointments, exceeding expectations by 60%, and completed the project to the solid satisfaction of both NRW and Documentum.

"Documentum is very pleased with the quality and quantity of briefings and is very happy about tour logistics," said Carla A. Schlemminger, Johnson & Company's NRW PR liaison on the project. "They had ample time between meetings, were never late, had great directions, etc."

Schlemminger herself was impressed with Johnson & Company's work, describing the tour briefing book as "sweet." "This is one of the thickest briefing books I have ever seen. Better yet, the quality and comprehensiveness of it is very high," she said.

Not only did Johnson & Company obtain appointments with each of the analysts on Documentum's priority list, they achieved appointments with virtually every analyst approached, including representatives from Giga Information Group, Forrester Research, Inc., International Data Corporation and others.  The project, which was completed within budget and with minimal direction from the client, seamlessly supported NRW PR's already strong team and brought great value to its client.

"This work laid the foundation for great collaboration with Niehaus Ryan Wong in the future," said Jennifer J. Johnson, principal and senior marketing strategist at Johnson & Company.  "Their response to our work is a salute to Johnson & Company and a testament to the professionalism of virtual workers."

Johnson & Company, The Virtual Agency™ is pioneering a virtual workforce to create balanced lifestyles and high-stakes career opportunities for home-based professionals.  The agency has been profiled by the U.S. Department of Labor for its virtual work model and was one of 50 finalists in U S West's 1999 New Ventures competition, the largest of its kind with more than 2,300 businesses competing.  The company has been profiled in Inc. Magazine, Working Woman and Home Office Computing for its unique approach to "my-sized" careers, which enable professionals to more appropriately balance lifestyle, family and personal needs around their work experiences.