Dream Pitches Do Come True
Johnson & Company specializes in big-idea media hits for
ultimate results as shown by National Public Radio (NPR) profile
of jo&co
As a public relations and marketing firm considered experts
in dream pitching, there is no harder client to please than
Johnson & Company agency principal, Jennifer J. Johnson.
But jo&co associates posted the ultimate media hit for Johnson
with a profile on NPR's Morning Edition, "The Changing Face
of America" series expected to run March 30. In the case of
NPR, Johnson had it on her dream pitch list, and the dream
hit unfolded over the last few months.
As part of the dream pitch hit, jo&co isn't the only beneficiary.
jo&co's clients are also featured within the NPR story and
other stories that have run about the agency. Former jo&co
dream-pitch targets like Inc. Magazine, are a perfect fit
for jo&co clients because its associates are able to offer
these reporters and editors, where they have existing relationships,
client dream pitches.
Dream Pitch Case Study
The internal jo&co PR group brainstormed many ideas about
participating in an NPR story. But more importantly, jo&co
professionals listen and read the media they pitch. Jeanie
Van Amen, jo&co senior strategist, has followed NPR for 15
years and knew jo&co's story would interest this elite news
organization.
After hearing a program that David Molpus, workplace correspondent
for NPR, had done about e-workers, she knew it was the right
time to make the dream pitch. "I initially called him about
expanding on his e-workers story," Van Amen says. "After the
first conversation, he realized that jo&co would be perfect
as part of a series on how people work. Then, after my consistent
communication with him, he realized the jo&co tale could stand
on its own as a separate feature."
jo&co associates are able to communicate their messages to
the media in an effective way. This constant and strategic
communication with not only Molpus, but also Morning Edition
Producer Neva Grant, eventually evolved so that jo&co is now
the focus of the NPR Morning Edition monthly program, "The
Changing Face of America" series.
How Can Clients Dream Big?
jo&co clients are also privy to this dream pitch strategy.
When jo&co puts together a public relations plan or other
strategic program for its clients, the dream pitch is always
a part of the discussion. jo&co trains account executives
for this type of success, just recently completing a seminar
from a prolific writer of more than 600 articles and three
book titles about the perfect pitch letter.
Other skills are honed at jo&co that make pitching stories
a valuable secret to its success. In fact, jo&co and its clients
have been profiled or mentioned in more than 350 articles,
web sites and broadcast media from The Wall Street Journal
to The History Channel in just four years.
Utilizing its four R's to successful PR and marketing, Results,
Resourcefulness, Responsiveness and Retention, jo&co is 10
times more successful than name-brand agencies. (See http://www.joandco.com/nb/successes/pensare/pen2.asp.)
With more than 110 years of combined PR and marketing experience
at the firm, jo&co can deliver dream pitches for any client.
Next dream pitch? How does The Wall Street Journal, Column
five and a sketched photo, sound?
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