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Virtual Magna Carta

Johnson & Company's indispensable guide for unfailing professionalism in the virtual workplace



  1. Know the three keys.  Success in the virtual workplace hinges effectively managing the three key areas of technology, process and culture.

  2. Know what you're getting into.  The virtual workplace really isn't for everybody.  It requires self-motivation, self-discipline and a willingness to share knowledge and collaborate with others.  Be realistic about your own temperament before taking the plunge.

  3. Over-communicate. Make sure co-workers are clear on your boundaries such as office hours, type of work you can do, when you are available distraction-free and when to expect "home noises" in the background.

  4. Drop your solo project and join a band. If you freelance, get to know fellow freelancers and view them as potential allies, not competitors.  Team up and leverage each other's availability, skills and expertise.  Don't forget the importance of mentors.  Develop relationships with your managers and colleagues in the virtual world and learn from their experiences.

  5. Yes, there is life in virtual space. You gave up the office, not the people--relationships are important!  Recognize the need for and cultivate a virtual culture. Find ways to celebrate achievements or special occasions on-line or via conference call.  A little creativity can go a long way.

  6. Technology is your friend.  Research the best products for your needs and use the tools at hand!  Some suggestions that are extremely useful in collaborating with virtual colleagues include internet files servers (such as eRoom, Hot Office or Web Folders), instant messaging (ICQ or AOL Instant Messenger) and electronic faxing (eFax).

  7. Technology is not your only friend.  Meet your co-workers face-to-face.  Schedule professional retreats to build a live connection as the foundation for enduring work relationships. Cultivate those relationships by respecting co-workers' professional boundaries, as you would have them respect your own. 

  8. You're not in Kansas anymore!  Face it-the virtual workplace can be far out! In dealing with co-workers and clients in "bricks-and-mortar" offices, you risk becoming the odd man out-a disembodied voice on the conference call. Draw attention to the person behind the speakerphone by stepping up your efforts to be a team player.  Over-communicate through multiple vehicles (such as an email followed by a phone call).

  9. Virtual professionalism is not an oxymoron.  Be confident in your skills and know they are just as valuable as those of your non-virtual counterparts.  Question then challenge any instructions that do not seem appropriate, realistic, or strategic.

  10. Remember why you joined the virtual workforce in the first place.  "My-size" your workload to take a more appropriate role among your most important assets-family, friends, hobbies, etc.  Beware of electronic latch-key syndrome-the tendency to be technically home, but virtually unavailable most of the time. 

Read the related Press Release


All contents copyright © 2000 Johnson & Company, The Virtual Agency™.  Information herein may be posted or used by other Web sites or publications as long as credit is noted, as well as an active link to jo&co's web site is provided with the article (www.joandco.com). Information or articles herein may not otherwise be sold or stored on a for-fee web site. Notification of any posting, publication or other use of any content included herein must be provided - and would be appreciated - by email to Jennifer J. Johnson at jjj@joandco.com.